Why precision beats volume
Most PR agencies pitch everything and land nothing. Buyers read a handful of trade outlets and podcasts, and so do the analysts who advise them. Showing up there, with a story worth running, does more than a hundred stray mentions.
What we do
- Narrative. A story the market cares about, built from your positioning and your customers’ results.
- Targeting. We know which reporter is working on which story, and which outlets your buyers actually read.
- Placement. Trade press, business media, podcasts and analyst briefings, each matched to the right angle.
- Timing. In front of the right person before the window closes.
- Weekly reporting. You know exactly what’s happening. No set-it-and-forget-it retainers.
How we work
- Diagnose. We assess your current positioning, competitive gaps, and media footprint, then tell you exactly what’s costing you coverage.
- Build the engine. We define your story architecture, your target reporter and analyst list, and a 90-day execution plan with clear milestones.
- Execute and iterate. We run the campaigns, report results weekly, and adjust.
Who you work with
2pinz is led by David Libby (opens in a new tab): 25+ years running comms for B2B tech, formerly at the SVP level. You work with a senior person from the first call. No hand-off to a junior team.
See what steady, targeted PR looks like: KIBO Commerce, 63 trade media placements in three years.
Also see: Public Relations, Analyst Relations, Content & Thought Leadership and GTM Launch Support.
Frequently asked questions
What does PR do for a B2B SaaS company?
It earns coverage in the trade press, business media and podcasts your buyers and analysts read. That coverage builds credibility before sales ever gets a call, and it gives your story a life outside your own channels.
How is B2B SaaS PR different from consumer PR?
The audience is smaller and more specific. Buying cycles are long, and trade outlets, podcasts and analysts matter as much as big headlines. The goal is fewer, better placements in front of the right buyers, not the most clippings.
What kind of coverage should a SaaS company aim for?
Match the outlet to the goal. Trade press reaches buyers in your category. Business media suits big news. Podcasts give executives room to explain a point of view. We build the mix around where your buyers actually read and listen.
How do you pitch journalists?
One reporter, one story, at the right time. We learn what each reporter covers and what they are working on before we write to them. That is why we pitch fewer stories and land more of them.
Do you guarantee coverage?
No one honestly can. Reporters and editors decide what runs. What we control is the story, the targeting, the timing and the follow-up. You get weekly updates on what happened and what is next.
How long does it take to see coverage?
It depends on your news and your category. We start with a 90-day plan with clear milestones and report weekly, so you can see progress as it happens.
What does it cost?
It depends on your goals and how much needs to happen. Book a 30-minute call. We will tell you where the gaps are and what a focused engagement looks like.