OUR WORK

PUBLIC RELATIONS

Objective

Skybox Security, heralded for its expansive cybersecurity management portfolio tailored for intricate, large-scale networks, aspired to amplify its vocal dominance by a substantial 20 percent. The endgame? Carving a commanding leadership footprint at a prestigious industry gathering.

Results

At the esteemed RSA Conference, 2pinz showcased their expertise by adroitly recalibrating a product revelation. By spotlighting Skybox's competitive edge and garnering attention from six prominent media entities, they propelled the brand to eclipse its initial objectives within a mere month.


Services Provided

Strategic Outreach: Proficient media relations, ensuring Skybox Security's narrative resonated and captured attention in a saturated market landscape.

Objective

Wafi, Inc., at the cusp of fintech evolution, envisioned introducing Wafi.cash, an avant-garde payment processing platform. This brainchild aimed to bestow upon ecommerce enterprises a streamlined API, facilitating swift, secure, and economically viable bank payment processing.

Results

Capitalizing on the deep-rooted fintech acumen of Victor Umunze, honed during his illustrious tenure at Plaid, 2pinz orchestrated a commanding market introduction. Drawing on his profound insights into the intricacies of payment processing, 2pinz curated a standout market position for Wafi, Inc. This strategy bore fruit, as they clinched coverage across eight eminent media channels, with notable mentions in TechCrunch’s specialized fintech segment, The Interchange.

Services Provided

Public Relations: A sophisticated launch strategy complemented by expert media engagement, bolstering Wafi, Inc.'s inaugural presence in the market landscape.

ANALYST RELATIONS

Objective

Outlier AI, reshaping the landscape of business intelligence, emphasizes that data analysis is multifaceted and can bring forth a myriad of benefits to an organization. In a bid to quantify the tangible advantages and potential ROI of their solutions, Outlier AI collaborated with Forrester Consulting for a comprehensive Total Economic Impact™ (TEI) study. This initiative was designed to furnish potential clients with a robust framework, shedding light on the financial implications of integrating Outlier AI within their operations.

Results

Forrester Consulting's TEI study unveiled compelling findings. Most notably, Outlier’s automated business analysis platform showcased an astounding 200% ROI for a prominent global consumer brand. The study’s revelations were both extensive and impressive:


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CONTENT

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Objective

CloudSimple, poised at the frontier of providing secure environments optimized for VMware workloads in the cloud, embarked on an ambitious journey. Their mission was twofold: pioneer the “VMware-as-a-Service” niche and etch their brand as the pinnacle market player and go-to vendor for discerning partners.

Results

In a strategic sequence of events, CloudSimple's prowess was underscored by Microsoft's declaration, endorsing them as the preferred vendor for Azure. This momentum was further amplified when Google, in a strategic move just before the much-anticipated VMworld, announced its collaboration with CloudSimple. Through meticulous positioning, 2pinz highlighted the unmatched capabilities of CloudSimple’s Native Cloud Platform, showcasing its dominance over competitors like Dell Virtustream. This orchestrated series of events not only cemented CloudSimple's claim to the “VMware-as-a-Service” market throne but also culminated in their acquisition by the tech titan, Google Cloud.

AGENCIES

Objective

ANNEA, at the forefront of revolutionizing predictive and prescriptive maintenance for machinery through AI and digital twin technology, aimed to announce its €2.7 million funding round. The goal was to not only spotlight this achievement but also to lay groundwork for future U.S. market expansion, enticing potential investors and clients. This announcement was part of a strategic move to underscore ANNEA's leadership in condition-based maintenance, seeking to forge a path toward securing a retainer and fostering continued collaboration.

Results

PIABO retained 2pinz which succeeded in transcending ANNEA's expectations. The campaign, centered around the funding announcement, culminated in more than 5 distinguished clippings including Climate Insider, Climate Tech London, Crunchbase, and Fortune. This broadened ANNEA's visibility within the tech and energy sectors and solidified its position as a trailblazer in the maintenance domain, paving the way for significant inroads into the U.S. market.


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