If you get stuck, draw with a different pen. Change your tools; it may free your thinking. – Paul Arden

There are a ton of tools that public relations professionals can use to be more effective, more productive, and more collaborative. The challenge is that our clients already use a ton of tools. Many are already on Slack, Trello, Basecamp, Messengers, Email, Text, among others. But, we’re not talking about tools for your company or clients. In this series, we’ll be talking about tools for your PR team.

And, not just any tools.

It’s one thing to make a list of the top 100 tools for public relations professionals, but we’re not going for quantity (or SEO value) in these posts. We’re hoping to deliver quality insight to help your public relations teams excel with your content. Tools that we will cover this week include:

Tools to help research journalists and what they write about

Tools that help you build media databases

Tools to help you organize your media coverage