Setting an example, a press release example.

A press release is a news announcement. That has to be said. Why? Because today so many public relations professionals distribute press releases with no news. The name itself connotes that the document will inherently “release” something of interest to the “press.”

What’s the best way to write a press release? Where do you even begin? You begin with a formula. There’s an established format for how a press release is presented, even if it contains images, video, and links to content. 

But of course, every press release cannot be “picked up” and “covered” by the press. Writing a press release that is succinct, newsworthy, and informative is a skill. Most startups hack the press release – like with an axe – because they either think they have too much to say or don’t say enough. In this series we will explore best practices for writing a press release.