Fly like an eagle.
Well, you’re not going to make your press release into a paper airplane and throw it out the window. You could, but you won’t. At least, I don’t recommend it. Put it on the wire instead.
Press release distribution services are valuable.
Why? It’s not for the SEO. It’s not because a journalist will find it online and email with interest to learn more – no. It’s because placing your press release on the wire is essentially an official record of news.
The wires will not let companies make false, misspelled, grammatically incorrect announcements. You also get a chronological record of your announcements published by a third party. In most cases, the press release will get posted onto search engines too, at least for a few days.