If you write well, write well.
You can be the best writer in the world and have the worst grammar, said no one ever. If you’re writing a pitch to a journalist, a person who writes professionally for a living, write professionally to him/her. Don’t muck it up.
Now, you don’t have to write in AP Style. Save that for your press releases. But, you do have to write in an intelligible way that has no misspellings and no grammatical errors. Not only will you make it harder for your reader to read what you wrote, but those errors may be red marks against your credibility. If you can’t send a pitch that someone can read, how can you expect them to trust that you or your client will be a good interview?
And, you don’t have to be a good writer. You’re not writing a novel. Best if you write in clear, conversational language. The person on the other end of your pitch is, a person. Treat them like one.
If you’re writing on the web, because a lot of our clients use Google Docs, purchase a subscription to Grammarly, Ginger, or Language Tool. You can just rely upon your Word or Google Doc to help you along the way, but it’s best to get it from a niche platform that is solely focused on helping you correct (and improve) your grammar – spelling check included!
Next, we’ll talk about how to deliver your pitch to a journalist.
Feel free to contact us if you have any questions along the way.