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News

News: Newsworthiness

News: Newsworthiness

Well, maybe your news is! How do you know? There’s a handful of techniques to use when qualifying whether or not you have news.

News: The Embargo

News: The Embargo

Marketing gets messaging from product and PR turns it into a story. But wait! This is big. You just can’t put the press release on the wire or pitch anyone. You have to have a strategy. Start with the embargo.

News: Exclusives

News: Exclusives

This is by far one of the most difficult kinds of news to evaluate. Why would you offer an “exclusive?”