CASE STUDIES

AGENCIES

Services Provided

Collaborative Endeavors: Media relations, content creation, and sculpting authoritative thought leadership pieces, augmenting Chameleon Collective's content ambitions.

Objective

Chameleon Collective, a distinguished consulting and marketing powerhouse offering strategic direction coupled with on-demand expertise, was in pursuit of a content maestro. Their aim? To ramp up the production of insightful thought leadership articles and compelling blog posts, primarily catering to their SaaS and business automation clientele.

Results

In collaboration with clients spanning Israel and India, 2pinz artfully crafted an enriched suite of content blueprints and editorials. These were meticulously tailored for client promotional material and strategic media insertions.

ANALYST RELATIONS

Objective

Outlier AI, reshaping the landscape of business intelligence, emphasizes that data analysis is multifaceted and can bring forth a myriad of benefits to an organization. In a bid to quantify the tangible advantages and potential ROI of their solutions, Outlier AI collaborated with Forrester Consulting for a comprehensive Total Economic Impact™ (TEI) study. This initiative was designed to furnish potential clients with a robust framework, shedding light on the financial implications of integrating Outlier AI within their operations.

Results

Forrester Consulting's TEI study unveiled compelling findings. Most notably, Outlier’s automated business analysis platform showcased an astounding 200% ROI for a prominent global consumer brand. The study’s revelations were both extensive and impressive:

Data science team efficiency skyrocketed, resulting in savings of $590,627.
Business analyst team efficiency saw an upswing, translating to a value of $380,955.
Campaign optimization led to an improved conversion, with a value pegged at $251,794.
The ROI on the Outlier AI investment reached its break-even point in a mere 3 months.
A marked increase was observed in the time-to-value derived from data-in-place analyses.
Data capture mechanisms were significantly enhanced.

Services Provided

Research Collaboration: A partnership with Forrester Consulting to undertake the Total Economic Impact™ study, quantifying the ROI and diverse benefits of Outlier AI's platform.
Automated Business Analysis Platform: Outlier AI’s cutting-edge platform aimed at enhancing efficiency across data science and business analyst teams, optimizing campaigns, and reducing the time-to-value from data analyses.
Strategic Data Analysis: Replacing outdated third-party solutions and back-end systems to deliver coherent and actionable insights, moving away from ineffective traditional dashboard approaches.

PUBLIC RELATIONS

Objective

Wafi, Inc., at the cusp of fintech evolution, envisioned introducing Wafi.cash, an avant-garde payment processing platform. This brainchild aimed to bestow upon ecommerce enterprises a streamlined API, facilitating swift, secure, and economically viable bank payment processing.

Results

Capitalizing on the deep-rooted fintech acumen of Victor Umunze, honed during his illustrious tenure at Plaid, 2pinz orchestrated a commanding market introduction. Drawing on his profound insights into the intricacies of payment processing, 2pinz curated a standout market position for Wafi, Inc. This strategy bore fruit, as they clinched coverage across eight eminent media channels, with notable mentions in TechCrunch’s specialized fintech segment, The Interchange.

Services Provided

Public Relations: A sophisticated launch strategy complemented by expert media engagement, bolstering Wafi, Inc.'s inaugural presence in the market landscape.

Objective

Skybox Security, heralded for its expansive cybersecurity management portfolio tailored for intricate, large-scale networks, aspired to amplify its vocal dominance by a substantial 20 percent. The endgame? Carving a commanding leadership footprint at a prestigious industry gathering.

Results

At the esteemed RSA Conference, 2pinz showcased their expertise by adroitly recalibrating a product revelation. By spotlighting Skybox's competitive edge and garnering attention from six prominent media entities, they propelled the brand to eclipse its initial objectives within a mere month.

Services Provided

Strategic Outreach: Proficient media relations, ensuring Skybox Security's narrative resonated and captured attention in a saturated market landscape.

PUBLIC RELATIONS AND CONTENT

Services Provided

Content Strategy: Tailored messaging and editorial services, ensuring CloudSimple's narrative was clear, compelling, and resonated with its audience.
Public Relations Expertise: Comprehensive launch strategies coupled with adept media relations, amplifying CloudSimple's brand value, and fortifying its market presence.

Objective

CloudSimple, poised at the frontier of providing secure environments optimized for VMware workloads in the cloud, embarked on an ambitious journey. Their mission was twofold: pioneer the “VMware-as-a-Service” niche and etch their brand as the pinnacle market player and go-to vendor for discerning partners.

Results

In a strategic sequence of events, CloudSimple's prowess was underscored by Microsoft's declaration, endorsing them as the preferred vendor for Azure. This momentum was further amplified when Google, in a strategic move just before the much-anticipated VMworld, announced its collaboration with CloudSimple. Through meticulous positioning, 2pinz highlighted the unmatched capabilities of CloudSimple’s Native Cloud Platform, showcasing its dominance over competitors like Dell Virtustream. This orchestrated series of events not only cemented CloudSimple's claim to the “VMware-as-a-Service” market throne but also culminated in their acquisition by the tech titan, Google Cloud.