Collaborative Endeavors: Media relations, content creation, and sculpting authoritative thought leadership pieces, augmenting Chameleon Collective's content ambitions.
Chameleon Collective, a distinguished consulting and marketing powerhouse offering strategic direction coupled with on-demand expertise, was in pursuit of a content maestro. Their aim? To ramp up the production of insightful thought leadership articles and compelling blog posts, primarily catering to their SaaS and business automation clientele.
In collaboration with clients spanning Israel and India, 2pinz artfully crafted an enriched suite of content blueprints and editorials. These were meticulously tailored for client promotional material and strategic media insertions.
Skybox Security, heralded for its expansive cybersecurity management portfolio tailored for intricate, large-scale networks, aspired to amplify its vocal dominance by a substantial 20 percent. The endgame? Carving a commanding leadership footprint at a prestigious industry gathering.
At the esteemed RSA Conference, 2pinz showcased their expertise by adroitly recalibrating a product revelation. By spotlighting Skybox's competitive edge and garnering attention from six prominent media entities, they propelled the brand to eclipse its initial objectives within a mere month.
Strategic Outreach: Proficient media relations, ensuring Skybox Security's narrative resonated and captured attention in a saturated market landscape.
PUBLIC RELATIONS AND CONTENT
CloudSimple, poised at the frontier of providing secure environments optimized for VMware workloads in the cloud, embarked on an ambitious journey. Their mission was twofold: pioneer the “VMware-as-a-Service” niche and etch their brand as the pinnacle market player and go-to vendor for discerning partners.
In a strategic sequence of events, CloudSimple's prowess was underscored by Microsoft's declaration, endorsing them as the preferred vendor for Azure. This momentum was further amplified when Google, in a strategic move just before the much-anticipated VMworld, announced its collaboration with CloudSimple. Through meticulous positioning, 2pinz highlighted the unmatched capabilities of CloudSimple’s Native Cloud Platform, showcasing its dominance over competitors like Dell Virtustream. This orchestrated series of events not only cemented CloudSimple's claim to the “VMware-as-a-Service” market throne but also culminated in their acquisition by the tech titan, Google Cloud.