Wafi, Inc., a next generation bank payment processing provider

Objective

Wafi, Inc., a next generation bank payment processing provider, planned to announce the launch of Wafi.cash, a revolutionary payment processing platform that provides ecommerce businesses with a simple API to enable fast, secure, and cost-effective processing of bank payments.

Results

Drawing on Victor Umunze's unique insight into fintech innovation in the payment processing sector — gathered during his time as a successful product leader at Plaid — 2pinz created breakout positioning to launch the company, and secured coverage from eight media outlets, including TechCrunch’s fintech section, The Interchange. 

Services provided

Public relations: launch strategy, media relations


CloudSimple, a provider of safe environments dedicated to running VMware workloads in the cloud

Objective

CloudSimple, a provider of safe environments dedicated to running VMware workloads in the cloud, sought to create the “VMware-as-a-Service” category and solidify itself as the market leader and vendor of choice for key partners.

Results

On the heels of the Microsoft announcement naming CloudSimple the vendor of choice for Azure and Google announcing its partnership with CloudSimple just ahead of VMworld, 2pinz strategically showcased the superiority of CloudSimple’s Native Cloud Platform over Dell Virtustream which propelled the company to own the “VMware-as-a-Service” market position and get acquired by Google Cloud.

Services provided

Content: messaging, editorial

Public relations: launch strategy, media relations


Skybox Security

Objective

Skybox Security, one of the industry’s broadest cybersecurity management platforms to address security challenges within large, complex networks, sought  to increase  its share of voice by 20 percent to build a leadership  presence at a major conference.

Results

With a strong presence at the RSA Conference, 2pinz repositioned a product announcement, highlighting competitive features and securing half a dozen pieces of media coverage which catapulted the brand beyond its goal within a month.

Services provided

Public Relations: media relations


Outlier AI

Objective

Outlier AI, a leading provider of advanced AI that helps companies find unforeseen patterns and relationships in data, wanted to educate and build strong relationships with analysts on how to improve the customer experience and capture new growth opportunities.

Results

After learning that the company committed to working with several analyst firms, 2pinz developed a strategy to keep analysts up to date on the impact of artificial intelligence on businesses by broadening their reach to include vertical analysts concluding in regular mentions of the company in blogs and reports over a four-year engagement period.

Services provided

Analyst relations


Tech Public Relations

Objective

PIABO, a leading PR agency provider for the European digital industry, located in Berlin, needed a PR partner to help launch HR tech and Web3 companies in the US market.

Results

Having a well-documented success story of achieving excellent international media presence for clients in Europe, the agency partnered with 2pinz to launch multiple clients across the US which resulted in media placements of thought leadership content and news stories throughout the country.

Services provided

Agency support: media relations, thought leadership


Chameleon Collective

Objective

Chameleon Collective, a consulting and marketing services firm that provides strategic leadership and experts on-demand, needed a content strategist and writer to increase the volume of thought leadership pieces and blog posts for SaaS and business automation clients.

Results

Working with clients in Israel and India, 2pinz developed an increased amount of content strategies and editorial for client collateral and media placements.

Services provided

Agency support: media relations, content. thought leadership


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david@2pinz.com
415.518.6611

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