"How many times have you heard the refrain 'attention spans are getting shorter' lately?," writes Erica Brown for Skyword. "Many marketers believe they are no longer speaking to humans but goldfish in this regard, who are famously cited for having longer attention spans (nine seconds) compared with ours (eight seconds) in this digital age. This frequently referenced anecdote is one of our favorites when it comes to showing off how much we’re in tune with today’s marketing psychology."