Many B2B technology brands today are not taking advantage of video content that can be reshared across social media platforms. Most videos are demos, training videos, interviews with executives at conferences, and other reels which are relevant to a company throughout its lifecycle.

The challenge I’m finding is that brands aren’t recycling those videos and re-using them as part of new marketing efforts. What does a B2B technology brand do to make that change?

This is a common issue across technology sectors. Case in point, last Fall Amazon hosted its Amazon Web Services Conference. A ton of videos came out of the conference. Yet, as fast as technology changes, so may the relevancy of the information shot. Worse, if companies made announcements at the conference, the videos may not be newsworthy post event.

Here are some ideas on how to leverage those videos for remarketing on social media.