"Security is no longer a reactive measure but an expectation from companies and consumers," pens Luke Graham at CNBC. Companies are feeling the need to be more transparent about breaches. However, we don't recommend announcing a breach without having a comprehensive communications strategy in place to address questions and concerns.
In advance of such an announcement, it's also a good idea to run your announcement in front of outside third party sources who you trust can evaluate the sincerity of your messaging, develop an FAQ, and have spokespeople ready to answer questions from the media.
Fill out the form below if your agency needs more hands to help develop messaging and outreach for clients affected by a breach.