Since the vast majority of us wouldn’t claim to be psychic, predicting which elements of mobile marketing are going to be the dominant trends of 2018 is a matter of research, and one that is definitely worth doing if you don’t want to be left behind. We’ve reflected on some of the biggest trends of 2017, looked at the statistics that are indicating growth, and examined the plans of some of the sector’s biggest names. What emerges are the following seven key focuses that look likely to shape the mobile marketing sector in 2018.