How to Drive Meaningful Interactions in Facebook Groups

How to Drive Meaningful Interactions in Facebook Groups

Yes, given the recent Facebook Timeline changes it makes sense to look at starting a group on Facebook. But, buyer beware - it's actually free - don't start a group until you've outlined your group strategy. Why? You're not just launching a group, you're building a community. 

Group development is a skill. You don't just get to be the cheerleader who barks at your group to get engaged. You need to have a defined strategy of how to acquire new members, maintain engagement, and build community online and off-line.

Here are the tools that could be used to create the fake news of the future

Here are the tools that could be used to create the fake news of the future

I worked in entertainment for years. "Fake news" isn't new to me. What is new is how technology is creating fake photographs and videos. That was impossible back in the day. Actually, it was only something thought of for a TV or movie production. Never did we think that that technology would be used "online" to create fake stories and hype events. I could argue that it is the first stage of "Skynet." We will see..

Social Listening: What is it Good for?

Social Listening: What is it Good for?

Sure, you can read what social listening is useful for, but do you need it? Better question, what do you need? Goal first, tool second. We've been seeing more and more blog posts like the one referenced in the link above pop-up lately because marketers are either unclear of their social goals or don't know yet that social listening tools can benefit more than the social part of their organizations. Here's some ideas.

 

Ask the experts: Blockchain and its use in marketing

Ask the experts: Blockchain and its use in marketing

Most of what we've heard about Blockchain is in regard to cryptocurrency theft. Not surprising though, as we've been running PR, content, and social campaigns in the security sector since 2002. Cybersecurity is kind of top of mind. But now enter Blockchain as the marketer's new best friend. Cropping up, like a savior for the financial sector, there seems to be a growing number of marketers (and advertisers) which are leveraging the Blockchain platform. Maybe you should too? Read Ben Davis' take in Econsultancy.

Who is Hope Hicks, anyway?

Who is Hope Hicks, anyway?

She is a publicist. But, from Virginia Heffernan's account in The New York Times, one may come to believe that Hicks is a professional liar, just like her family of PR pros before her, Heffernan touts. I don't know Ms.Hicks. I don't know if she has lied on behalf of clients or Mr. Trump. Over the past 25 years, I have worked with peers who have "embellished the truth," as one once told me. There are also PR pros who explore different angles or try to argue why their client's point of view is the point of view. And, some PR people lie. PR isn't so black and white.

For Ms. Heffernan to opine about Ms. Hicks and her family as "flacks" or anything close to being honest, is an unfair judgment. Better yet, it proves once again how powerful the court of public opinion can be, without facts, and how journalists too share a great responsibility of reporting the truth.

Accountability needs to be on both sides. The PR professional needs to act less desperately when trying to gain coverage and only pitch stories or news that is factual with credible sources. And, the journalists need to do a better job of vetting their stories with their staff and editors so not to rush to print or broadcast and hinder their reputation either. Additional ideas include:

  • "Breaking News" needs to be a headline of the past.
  • PR pros and journalists need to go back to the basics of forming trusted relationships and announce "exclusives" or "first looks" to allow both sides to fully flush out the best stories.
  • Newsrooms need to go back to beefing up the newsroom and assign certain people to cover specific beats and ask them to become experts on those beats, maybe even hiring more qualified reporters or on-air personalities who are formerly experts in their domain.
  • In this world of social media, platforms need to label advertised posts as advertisements and not news, like magazines used to when publishing "advertorials." Social media networks need to be regulated...
  • Lastly, there needs to be a renewed focus on creating quality content such as we're seeing from Quartz, The Information, and VICE.

 

4 Tips for Finding the Perfect Social Media Influencer

4 Tips for Finding the Perfect Social Media Influencer

"Navigating the complex world of social media influencers is intimidating," writes Lou Jordano for Business 2 Community. "The right influencer can make a campaign successful beyond what you thought possible. The wrong influencer can damage your brand significantly. Using social media analysis and these four tips gives your company a leg up in identifying the perfect influencer for your brand."