How to Maximize Your Brand’s Social Media Presence

How to Maximize Your Brand’s Social Media Presence

I can take a quick look at any brand and tell you whether or not they’re maximizing their social presence. It’s a pet peeve of mine if they’re not. There’s too much to lose.

Here’s what I think is happening.

Best Practices are on the Back Burner

You can read a bunch of studies (and articles) on how to do social media marketing, but the best practice is to see where your competitors and aspirational accounts are having the most success.

Your Social Media Marketer Doesn't Get Your Audiences

If you really want to get the biggest bang for your buck when it comes to hiring the right person to manage your social media, find someone who has had experience working with or buying from your audiences.

Organic and Paid Social are not Working in Concert

Paid Social can really help drive growth and engagement. If Paid Social isn't Boosting or Promoting posts, then Organic may not work as well or as fast as needed. Those two teams should work together.

There's no Consistency to Your Brand Images and Messages

Whether you're employing two people or two hundred, every business should have campaign images and messages which are consistently brand relevant. Developing a Style Guide is a small price to pay to help build your brand awareness over a long period of time.

It's All About the Brand When it's not

Your brand is your people too. As well as publishing posts about what the brand does and has done, highlighting an individual or group's success can also help drive prospective employees and partners to join your culture.

Put the breaks on your social media program if any one of these points is not covered or out of alignment. It's not too late to redirect your brand to maximize its presence on social media. To learn more about how we can help lift your brand's social media marketing, contact us today.

How to Assess the Social Value of Relationships

How to Assess the Social Value of Relationships

Forgive me while I rant. Your total number of social media influencers do not equal your total influence. You are not Facebook, Twitter or LinkedIn. Nor will you ever be. You do not want to be.

You are a B2B technology vendor. Your circle of influence is small. Well, niched. You don’t have to appeal to everyone and anyone. Board members and executives should not weigh your success on social only with the number of followers you’ve added to social within the year.

What matters is learning how to assess who really matters in your social network. Which of your followers / Page Likers are engaging with your brand and influencing others to do so? Notice that I’m not specifically saying who is only positively engaging with your brand. But, who is?

Click here to read my latest post on LinkedIn to get ideas about how to assess the social value of your relationships.

How to Craft an Effective Social Media Strategy

How to Craft an Effective Social Media Strategy

"As social platforms have grown in popularity, so too has the importance of building an effective social media strategy," writes our friends over at TenFold.

Most interesting is their take on the frequency of posting content directly related to your brand, "The Rule of Thirds." Read their latest blog post to learn more.

 

How to Boost Community Strategy Using Content Marketing

How to Boost Community Strategy Using Content Marketing

If you're engaging in a content marketing strategy, it's important to tailor content to your different audiences. Weighing too heavily on one vs. another may alienate a set. Instead, focus on the customer journey. Provide enough content for any prospect (or customer) at any stage to continue to engage with your content and brand.

The Twitter Rules

The Twitter Rules

The Twitter rules have changed. You can read the updated TOS here. Why does this matter for marketers? Because the platforms that they've been using to publish content on Twitter won't let them act as spammers anymore. And, that's a good thing... Here are some quick tips to improve your marketing on Twitter.

1. DON'T retweet your own tweets

2. DO tweet multiple times a day with fresh new content, even if the links remain the same

3. DON'T post the same exact message over and over onto Twitter

4. DO retweet content from others that support your mission/vision including your employees, influencers, media, and other stakeholders

5. DON'T recycle any old tweets anymore

Take the time to create content that informs and educates your audiences. Help others and you will help yourself.

Why I hacked my own Instagram account

Why I hacked my own Instagram account

Just imagine if your social media marketer suggested you create a fictional narrative on social media to help increase your brand's followers. Your company could be viewed as having attended conferences that you haven't attended. You could have been photographed speaking at shows you haven't spoken at. You could have booths at events that your company hasn't attended. Have we gone too far to highlight our own personal brands on social? Will your company too?

Head to Head: Is PR trying to be everything to everyone?

Head to Head: Is PR trying to be everything to everyone?

Mumbrella pit two agencies against one another to answer this question. We would add that the reason why PR has been "trying to be everything to everyone" is because PR agencies, which have traditionally only offered media and analyst relations, want to get a bigger piece of the communications pie. Though, it makes no sense for a media relations pro to be a social media strategist if they aren't experts on the social media scene.

Why Storytelling Should Be The Foundation Of Your (B2B) Content Strategy  

Why Storytelling Should Be The Foundation Of Your (B2B) Content Strategy  

We added "B2B" to the title of this blog post even though this article excludes it because from what we've noticed, B2B case study stories gel with prospects. They gel well. More than any other content. Of course, it's because people want to hear how others have had success with technology and how they may be able to direct those good vibes in their own direction. Once upon a time...

Artificial Intelligence for Technology Marketers

Artificial Intelligence for Technology Marketers

Yeah, that's what marketers need - more data. No, seriously. We need more data. The more information we have, the better we can assess market opportunities and target our campaigns more effectively. In today's world, there should be no excuse for why this cannot be done effectively.

Are consumers burning out on social media?

Are consumers burning out on social media?

Well, yes and no. Consumers are burned out on being marketed to by brands on social media. Maybe instead of playing with their customers on the playground, the brands just need to create a playground for their customers to play on?