"According to SiriusDecisions vice president, Marisa Kopec, up to 80 percent of the content made available by marketing agencies isn’t viewed or downloaded, writes Nitin Chhoda for Tech.co. "The problem isn’t the content being produced. It’s a lack of understanding about how individuals make decisions when purchasing. For instance, in my business, that means understanding the details of the patient’s life that led to them to seek physical therapy in the first place."
Here’s how to remove those obstacles and increase sales in the process.