Chief Marketer's Beth Negus Viveiros reports that "over half the respondents (53 percent) said a small (sometimes one person) team serves the content marketing needs of the organization." The survey—“B2B Content Marketing 2018: Benchmarks, Budgets and Trends, North America,” conducted by Content Marketing Institute and MarketingProfs, and sponsored by Brightcove—showed that content creation was the most likely content marketing function to be outsourced, with 47 percent saying they hired outside writers, designers and video producers.