What Richard Branson would do if he lost everything

What Richard Branson would do if he lost everything

While a lot has changed in the business world over the past several decades, the fundamentals of building a strong business have not, Branson notes: "The principles are the same and still fit what I am good at: finding markets that need shaking up, coming up with ways to make people's lives better, then finding brilliant people to bring it to life.

"Once an entrepreneur, always an entrepreneur. I know I'd find a gap in the market somewhere."

- Kathleen Elkins for CNBC

 

Call for NEW PR ethics

Call for NEW PR ethics

"Edelman CEO Richard Edelman on Wednesday called for the PR industry to adopt a new set of ethics principles superseding those of trade associations in the wake of the collapse of Bell Pottinger," writes PRWeek.
"Edelman described four principles for the industry to follow, known as the "PR Compact." He called on firms to insist on accuracy, demand transparency from clients, engage in the free and open exchange of ideas, and require all staffers to take a free universal ethics training course online. Edelman also called for the formation of a coalition led by the PR Council and the Page Society to serve as an industry watchdog in the U.S. and to partner with other groups around the world for a global standard."
Our team at 2pinz also recommends that these training courses be taken every two years for employees, since ethics related issues pop up and need to be additionally addressed, and that these courses are given by legal council. We also suggest that the "industry watchdog" be a legal entity to ensure that participants understand that their actions are accountable.

Fight a great PR fight with great PR stories

Fight a great PR fight with great PR stories

"People love a good story. Telling your story is an important, but often-ignored task," says Bong R. Osorio for BusinessMirror. "Everyone should learn that skill to fight a good fight. As online marketing pioneer and best-selling author Brian Eisenberg pronounced, 'Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.'"
 

 

Using Infographics for Creative Content Marketing

Using Infographics for Creative Content Marketing

"Brands and organizations are moving more heavily into content marketing, and the demand to produce a stream of creative work means marketing managers are looking for ways to get it done at scale," writes Owen Mack, Director of Creative Services at matter. "One way to approach this is to develop a content package consisting of related pieces that can be used and re-purposed in a variety of ways, thereby extending the life of creative assets over the course of many months or a year."
Check out the creative work at matter!

 

10 Important Trends in PR Measurement

10 Important Trends in PR Measurement

"Inadequate measurement has traditionally plagued public relations," writes William (Bill) Comcowich for Glean.info. "However, PR has been adapting. More PR pros have been mastering measurement in recent years. New tools and a greater awareness of the importance of measurement mean PR is gaining greater respect for its successes that add value to the organization."
Read what to expect in the new and improved future of PR measurement.
Disclaimer: 2pinz is not affiliated with Glean.info.

 

'High-quality content' tips from Google's own style guides

'High-quality content' tips from Google's own style guides

"To meet Google's standards for content that deserves a high rank, SearchEngineLand contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators."
"To put this in context, consider that these documents represent just a few of the many guides Google uses internally. The information provided is not new, unique, original, or even complete. That said, Google’s Developer Documentation Style Guides are an excellent resource for anyone interested in creating the type of high-quality content that users value and search engines reward.

 

What Are an Employee's Rights on Social Media?

What Are an Employee's Rights on Social Media?

“The baseline is that you don’t have First Amendment protections in private-sector employment,” says David Wachtel, an attorney at Trister, Ross, Schadler & Gold in Washington. “You can be fired for activity on social media.” - Lifehacker, Leigh Anderson.
But, companies should have social media policies to help their employees navigate what's fair game on social or risk being sued for breach of contract.