PUBLIC RELATIONS

PR Agencies: Broaden Your Goals

PR agency employees are not taught to be marketers. They are schooled to sell to the incorrect buyer. The buyer isn’t the client. The buyer is the client’s customers.

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PUBLIC RELATIONS

Drive conversation with PR in one step

Redirect your public relations — and any other awareness campaign —  to focus on the one specific problem to be addressed - your why.

PUBLIC RELATIONS

Five ways PR can lead your startup through a downturn

It’s literally impossible for any startup to ignore news about the acceleration of hiring freezes and layoffs. If you’re ahead of the curve, you’re already executing agile marketing practices. 

Five Ways PR Can Lead Your Startup Through a Downturn

PUBLIC RELATIONS

Why public relations professionals will become obsolete in three years

In the future, smart communications systems will be key to getting the word out about your company.

PUBLIC RELATIONS

When you're stuck in second place

You don’t know what competition is until you challenge yourself to get ahead.


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