PR agency employees are not taught to be marketers. They are schooled to sell to the incorrect buyer. The buyer isn’t the client. The buyer is the client’s customers.
Redirect your public relations — and any other awareness campaign — to focus on the one specific problem to be addressed - your why.
It’s literally impossible for any startup to ignore news about the acceleration of hiring freezes and layoffs. If you’re ahead of the curve, you’re already executing agile marketing practices.
In the future, smart communications systems will be key to getting the word out about your company.
You don’t know what competition is until you challenge yourself to get ahead.
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