If there are stories which I rarely tell, they’re my experiences working with Steve Jobs. Why? Because not everyone can be Steve. Whether wanting to bring a company, product or service to the U.S., they’re bent on just doing a launch, not breaking out among the competition. That’s why Steve was different. He always broke out and explored ways to tell his story unlike other companies. He would take strategic, calculated public relations risks so many were afraid to do. When it’s time to bring your story to the market, follow these steps to break out, not follow others onto the scene.