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blog writing

B2B Technology Blogging: 4 Ways to Drive Lead Generation

B2B Technology Blogging: 4 Ways to Drive Lead Generation

92% of B2B marketers[1] report that lead generation is the #1 goal of their content marketing programs, and B2B companies that create and maintain a high-quality blog generate 67% more leads[2] than companies that don’t.  How are successful B2B marketers achieving these results through blogging?