Today I’m going to help you lift your public relations with three content marketing tools. Hopefully, this will get your work week off to a good start.
Public relations is key for SEO these days. After all, most everything a public relations professional writes end up being online. Why not optimize your press releases, case studies, blog posts, article submissions, and more, for Search Engine Results Pages (SERP)?
Here are my top three content marketing tools to help you lift your public relations. Let me know how they work out.
Identify which content is working well with BuzzSumo
Basically, it is a research and monitoring tool. To break it down even further, the platforms finds content that is most shared on social and identifies influencers related to those topics. You won’t waste time writing to what is popular, but start with keyword phrases to write about that underscore what you’re working on.
Improve Your Link Popularity Score with Moz
The “MozRank” is essentially a ranking system derived from SEOmoz’s logarithmically measurement system, based upon a 10-point ranking. The platform compares webpages to others and ranks their popularity. You can get a “Domain Authority” ranking up to 10, but generally speaking most websites are at 3, which is good. That’s how you rank on SERP’s in order of appearance. Find out how your site ranks today for free at this link.
Grow Your Search Traffic with Ahrefs
While you can do a lot with Ahrefs from running a website audit to exploring competitors and researching keywords – my most favorite feature is backlink research. There’s a free version you can check out at this link. As their site states, “Ahrefs has the second most active web crawler after Google, which means we have the best backlink database in the industry.”
Hopefully these three tools will get you off to a good start.
Are there others you would like to mention too? Leave those in the comments.