Forgive me while I rant. Your total number of social media influencers do not equal your total influence. You are not Facebook, Twitter or LinkedIn. Nor will you ever be. You do not want to be.
You are a B2B technology vendor. Your circle of influence is small. Well, niched. You don’t have to appeal to everyone and anyone. Board members and executives should not weigh your success on social only with the number of followers you’ve added to social within the year.
What matters is learning how to assess who really matters in your social network. Which of your followers / Page Likers are engaging with your brand and influencing others to do so? Notice that I’m not specifically saying who is only positively engaging with your brand. But, who is?
Click here to read my latest post on LinkedIn to get ideas about how to assess the social value of your relationships.