"Traditionally, marketing in the business-to-business, or B2B, space relies on a variety of factors to drive prospects down the funnel: white papers, blogs, eBooks, webinars, trade shows, in-person events, email drip campaigns, and web and mobile advertising, to name a few," writes Kate Talbot for Forbes. "With millennials now in prominent positions across companies, inbound and outbound marketing tactics have changed to reflect the new landscape."