If you’re a startup, it’s common to think that you can manage social on your own, without any outside help. You know your business best, right?
Well, that’s exactly why you should outsource your social. You’re running a business.
If you’re just starting out it’s a no brainer that you need have a presence on Twitter and LinkedIn. But, you also may need to be on Facebook and Instagram too.
Why Does it Matter?
As the saying goes, a jack of all trades is a master of none. Leave it up to the pros to help you make the best of social. A social media consultant will be on top of best practices and use your messaging, voice, style, and tone to best keep up with competitors and speak to your markets.
Taking a step back, you will also be working with someone who has an objective view of the organization and you may not scale your efforts in down times or come up with creative ideas to post being that you are too close to the company to always see outside of the box.
What Should it Cost?
Just throwing out a number because it fits within your budget won’t make sense for you. Social media consultants can range between $2,500 to $4,000 per month when they’re only managing your organic, non-paid efforts. This monthly retainer can be based upon their experience overall, knowledge of your market, skills on Photoshop, and hands-on success with social media tools.
Your Biggest Risk
The biggest risk you can take managing social for your startup is that it won’t get done. Everyone has great ideas, but someone has to execute them. There’s frequency, timing, hashtags, link building, and more!
Above all, don’t let your competitors out market you when you can get rolling on social to help build your share of voice.
Have more questions? We’re happy to help. Just fill out the form below, and we’ll give you a no cost consultation.