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Kick Up Your Social Media with These 3 Software Apps

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Kick Up Your Social Media with These 3 Software Apps

Today I’m going to share three software applications that will help kick up your social media. Let’s hope that these three get your week off to a great start.

Software applications or apps offer great benefits to social media marketers on their desktops or on the go. While posting directly onto a social media platform like Twitter has its advantages, using an app can extend Twitter’s features and allow a social media marketer to get better organized, share content in advance of publishing, search for the best hashtags to use in a post, and so much more!

Here are my top three apps that you can use to kick up your social media. Let me know in the comments how they work out.

Manage Your Social Networks with Buffer App

Buffer is among one of many apps to manage social networks. It’s one of my favorites because the app is integrated with Twitter. I can do influencer relations on the social network and click the Buffer icon on Twitter to schedule tweets or immediately engage. The app also has an easy to use publishing scheduler which allows me to view which content was most popular and reshare with fresh copy.

Manage Your Social Networks with Buffer App

Edit Your Images with Adobe Photoshop Express

All image editing apps are not created equal. Though, I’ve gravitated to the Photoshop Express app because of how it lets me edit images for particular social networks. The app also looks and feels like my Adobe Photoshop MacBook app. It’s easy to use and has a host of solid features.

Edit Your Images with Adobe Photoshop Express

Create Mini Videos with Boomerang

While this app is hardly new, it is a video style that continues to emerge across brands once in a while. I would even go far enough to say that if you haven’t done a Boomerang in a social campaign, you haven’t completed the rite of passage as a social media marketer. For those of you not in the know, the app quickly captures a bunch of photos and turns them into a mini video on constant replay, forward and backward. Boomerang from Instagram is available today on Android and on iOS.

Create Mini Videos with Boomerang

Hope this kicks up your social media. Tell me in the comments.

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Why Startups Need to Outsource Social

Why Startups Need to Outsource Social

If you’re a startup, it’s common to think that you can manage social on your own, without any outside help. You know your business best, right?

Well, that’s exactly why you should outsource your social. You’re running a business.

If you’re just starting out it’s a no brainer that you need have a presence on Twitter and LinkedIn. But, you also may need to be on Facebook and Instagram too.

Why Does it Matter? 

As the saying goes, a jack of all trades is a master of none. Leave it up to the pros to help you make the best of social. A social media consultant will be on top of best practices and use your messaging, voice, style, and tone to best keep up with competitors and speak to your markets.

Taking a step back, you will also be working with someone who has an objective view of the organization and you may not scale your efforts in down times or come up with creative ideas to post being that you are too close to the company to always see outside of the box.

What Should it Cost? 

Just throwing out a number because it fits within your budget won’t make sense for you. Social media consultants can range between $2,500 to $4,000 per month when they’re only managing your organic, non-paid efforts. This monthly retainer can be based upon their experience overall, knowledge of your market, skills on Photoshop, and hands-on success with social media tools. 

Your Biggest Risk 

The biggest risk you can take managing social for your startup is that it won’t get done. Everyone has great ideas, but someone has to execute them. There’s frequency, timing, hashtags, link building, and more!

Above all, don’t let your competitors out market you when you can get rolling on social to help build your share of voice.

Have more questions? We’re happy to help. Just fill out the form below, and we’ll give you a no cost consultation.

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Can Social Media Create PR? A New Outlook.

Can Social Media Create PR? A New Outlook.

While posting content on social media doesn't "count" as public relations, a lack of posts on social about the growth of your business or too many posts about non-company topics could negatively impact your narrative. Let's examine social media from a different perspective and consider why our current outlook is flawed. I'll share a new approach on social media marketing and how it can be attributed to as PR and be counted in your measurement results.