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Messaging

Fight a great PR fight with great PR stories

Fight a great PR fight with great PR stories

"People love a good story. Telling your story is an important, but often-ignored task," says Bong R. Osorio for BusinessMirror. "Everyone should learn that skill to fight a good fight. As online marketing pioneer and best-selling author Brian Eisenberg pronounced, 'Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.'"
 

 

Using Infographics for Creative Content Marketing

Using Infographics for Creative Content Marketing

"Brands and organizations are moving more heavily into content marketing, and the demand to produce a stream of creative work means marketing managers are looking for ways to get it done at scale," writes Owen Mack, Director of Creative Services at matter. "One way to approach this is to develop a content package consisting of related pieces that can be used and re-purposed in a variety of ways, thereby extending the life of creative assets over the course of many months or a year."
Check out the creative work at matter!

 

Can city planning help win the war on air pollution?

Can city planning help win the war on air pollution?

“Every year approximately 7.7 million people die from the effects of air pollution, a poisonous problem that damages health and costs the global economy an estimated $225 billion annually. Measuring, analysing, understanding, and reducing the levels of air pollution in our cities can make a real difference not only to people’s quality of life, but also to how long people live.  

The AXA Research Fund, in partnership with National Geographic have created a series of films looking at how AXA supported researchers are using their research to help to understand the impacts that natural and human-made hazards have on cities and how the data can help build resilient cities. “

 - National Geographic