Last year I was asked to take over the social media marketing for a client. The B2B client had a standard engagement running on social.

Post regularly on Twitter and LinkedIn, and once in a while on Facebook.

The marketing head was pumped to share that her social media profiles had tens of thousands of Followers, per profile. I was excited too, assuming that all of those followers were relevant, current, and somewhat engaged with the brand.

Think again...

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