Most of what we've heard about Blockchain is in regard to cryptocurrency theft. Not surprising though, as we've been running PR, content, and social campaigns in the security sector since 2002. Cybersecurity is kind of top of mind. But now enter Blockchain as the marketer's new best friend. Cropping up, like a savior for the financial sector, there seems to be a growing number of marketers (and advertisers) which are leveraging the Blockchain platform. Maybe you should too? Read Ben Davis' take in Econsultancy.