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Social Media

Can Social Media Create PR? A New Outlook.

Can Social Media Create PR? A New Outlook.

While posting content on social media doesn't "count" as public relations, a lack of posts on social about the growth of your business or too many posts about non-company topics could negatively impact your narrative. Let's examine social media from a different perspective and consider why our current outlook is flawed. I'll share a new approach on social media marketing and how it can be attributed to as PR and be counted in your measurement results.

Big Audiences Don’t Often Yield Big Results on Social Media, But This Did…

Big Audiences Don’t Often Yield Big Results on Social Media, But This Did…

Last year I was asked to take over the social media marketing for a client. The B2B client had a standard engagement running on social. The marketing head was pumped to share that her social media profiles had tens of thousands of Followers, per profile. I was excited too, assuming that all of those followers were relevant, current, and somewhat engaged with the brand.

How to Socialize a Webinar

How to Socialize a Webinar

Paid Social campaigns can post a lot about an upcoming webinar because they are not static on a brand’s social timeline. They can also repeat content and images. It won’t look like duplicate content on social. But, when posting “organic” posts, there are limitations to what and how much you can post. Here are some best practices to avoid looking like you're posting the same thing over and over.