Equifax made one PR blunder after another, writes Danielle Wiener-Bronner for CNN Money. What surprises me is that many companies still think that "this couldn't happen to us." Then it does. I think every company should assume that they will be attacked by hackers and that a crisis communications plan should be developed in advance.

I would even go one step further and create an escalation strategy so that when the attack does happen, employee X knows what to do, so does Y and Z. Maybe companies will start paying attention when hackers bring down critical assets in our country?

Today it's your social security number. Tomorrow it's your pacemaker.

Go to reviews.com to find a comprehensive guide to walk consumers through the steps to avoid becoming a target and to self-monitor their own identity.