"As a political consultant, I learned two really important things that have stuck with me as a tech founder," said Conor Lee, CEO and co-Founder of Hiplead.com for follow-up.io.  "One, that the message and how you frame it matters considerably. If you want people to follow you into a early-stage company, or you want an early client to sign with you when your product is new, you have to correctly position what you’re doing and control the message."
Lee adds, "As part of that, you have to be able to stand in the shoes of your different audiences and see things from their perspective."
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