"Brands and organizations are moving more heavily into content marketing, and the demand to produce a stream of creative work means marketing managers are looking for ways to get it done at scale," writes Owen Mack, Director of Creative Services at matter. "One way to approach this is to develop a content package consisting of related pieces that can be used and re-purposed in a variety of ways, thereby extending the life of creative assets over the course of many months or a year."
Check out the creative work at matter!