While posting content on social media doesn't "count" as public relations, a lack of posts on social about the growth of your business or too many posts about non-company topics could negatively impact your narrative. Let's examine social media from a different perspective and consider why our current outlook is flawed. I'll share a new approach on social media marketing and how it can be attributed to as PR and be counted in your measurement results.
Turn on the news tonight and you may briefly think that the sky is falling. It isn't. While some media stories love to attract our attention with grief and sorrow, the opposite can be true too. When it comes to public relations, all of the pros I know are developing positive stories about how their clients are solving problems, not making them. Is it possible for public relations experts to change today's media narrative?
Getting press for clients is complicated for public relations professionals. Believe it or not, just having a good story isn’t good enough. But according to Cision, one of the longest standing public relations and earned media software and services providers, there are two things that you can do to get press coverage: provide accurate and newsworthy information.