Leverage analyst relations to activate sales

Since financial markets have experienced significant volatility, we've noticed a swing to leverage analyst relations for sales activation.

By aligning your messaging with analyst reports and endorsements, providing sales enablement materials that incorporate analyst insights, sponsoring analyst events, and including analyst feedback into product development, you can reap a range of benefits.

Let's look at four examples:

1/ Increase the credibility of your brand and products, which can be particularly valuable for companies trying to establish themselves in a new market or compete with established players.

2/ Improve your messaging and make it easier for your sales teams to communicate the benefits of your offerings to potential customers and overcome objections.

3/ Target your customers by using analyst reports to identify sales opportunities and focus your efforts on those most likely to be interested in your products or services.

4/ Incorporate feedback from analysts into your product development process to create products that better meet the needs of your customers, leading to increased customer satisfaction, repeat business, and positive word-of-mouth.