I am experienced in public relations and social media marketing. For over 25 years, my specialty has been developing and executing communications programs for start-up and emerging brands, technologies, and organizations. I have been privileged to represent breakout companies including PIXAR Animation Studios and environmental organizations driving community behavior change such as the Bay Area Air Quality Management District.
My company, 2pinz has a breadth of experience in communication, content development, public relations, analyst relations, social media marketing and how these practices activate and generate engagement among audiences online, in print, and on social media.
Previous to 2pinz, I was Senior Vice President, Western Region, Digital Marketing and Communications, at MSLGROUP in San Francisco where I led social media marketing programs for Ancestry.com, Novartis Diagnostics, Bay Area Air Quality Management District, Disney Store, among many others. In 2005, I was an integral part of the public relations team that took RightNow Technologies public, one of the top performing IPOs of that year. In 1998, I was recruited by famed public relations firm Niehaus Ryan Wong to manage publicity for PIXAR and work directly with Steve Jobs.
I currently hold two City Commissioner positions in the City of Orinda, California; and am a member and two time award recipient of the California Associations of Public Information Officers (CAPIO).
Specialties: Technology, Government, Software, SaaS, Digital Media, Public Relations, Analyst Relations, Speaking and Awards Programs; Big Data, Security, E-mail Marketing, Environment, Business 2 Business (B2B), and more.
I am an experienced and accomplished marketing and content expert with an exceptional track record around building and executing highly successful programs for startups and emerging brands. I am known for my stand-out ability to develop key differentiators and hone powerful positioning to fuel fresh and compelling cross-channel programs.
My company, 2pinz, offers a wide breadth of services to startups and emerging brands, including content development, product marketing, public relations, analyst relations, and social media marketing. I have built an extensive portfolio of content and marketing assets including executive blog series, bylines, webinars, product marketing assets, sales enablement materials, and messaging frameworks.
I excel at product marketing, strategic content planning, authoring and editing, and ongoing program management and optimization.
I launched my career in management consulting at Price Waterhouse and continued on to earn my MBA in marketing and strategy at the Anderson Graduate School of Management at UCLA. I then joined Walt Disney Company and moved on to become the marketing arm at LeapFrog, then a 30 person startup. Over four years we grew the business 1000% - from $30M to $330M. I bring big company know-how and small company flexibility to help my clients define, execute and achieve their goals. I’m a strong client advocate who translates big picture vision into manageable and effective programs.